Car(s)2(oons)
The trailer for Cars 2 has been released:
http://www.youtube.com/watch?v=oFTfAdauCOo
It looks pretty good. I'll admit I was skeptical about Cars 2, since contrary to most Pixar films (where they put story first), I'd heard reports that Cars 2 was green-lit and scheduled before a story was even in place.
Why would Pixar do that?
Simple.
The Cars franchise pulls in some 2 billion dollars a year in merchandising.
Two. Billion.
With a "B".
Now, the idea of a spy story centering around a world Grand Prix race is hardly new (see also: Speed Racer - the TV series), but it hasn't really been done very well at a feature film level (see also: Speed Racer - the movie).
Of course, with Cars, it's a natural. And while I'd like to think that the Pixar folks decided to go this route* because they came up with a good story, I have a sneaking suspicion the conversation went more like this:
Marketing guy #1: We need to capitalize on Cars. That means more characters to merchandise, and that means a sequel.
Marketing guy #2: Why don't we just make a series of short films?
Marketing guy #1: Not enough box office potential. Nope, we need a sequel to milk this for all it's worth.
Marketing guy #2: Well, how can we improve the appeal of the brand to the target demographic of 5 to 12 year-old boys? What's more appealing than cars that talk?
Marketing guy #1: How about cars that talk... with spy gadgets!!
Marketing guy #2: Awesome! That has huge marketing potential! And how about if they transformed into giant robots?
Marketing guy #1: Don't be stupid. Nobody would buy that.
Anyway, I'll go see it. Even though at first I didn't care all that much for Cars, it grew on me after awhile. In part because I played the PS2 game, and the whole concept lent itself perfectly to video games. So I got to explore the world, interact with the characters, and because the game design so closely mimicked that of the film, the two media blended together nicely. And Cars 2 looks even more geared* towards the inevitable video game tie-in.
Besides, the villain's henchmen are AMC Pacers and Gremlins. How can you not like that?
* puns not intended
Also out recently, is the trailer for Disney's next traditional animated film: Winnie The Pooh:
http://www.youtube.com/watch?v=QbFz--GCkOM
I wasn't all that much of a fan of the first one... so I'll probably pass on this one. I suppose I should feel guilty for not supporting the animation industry more, but the fact of the matter is, I'm not going to plunk down $20 to go see a movie I'm not interested in. If they make more films I want to go see, then I'll pay to go see them.
Case in point: I still haven't decided if I'm going to see Megamind yet or not. I can't say I'm all that enamored with another Dreamworks re-hash of a concept Pixar already did (see also: Toy Story/Small Soldiers, A Bug's Life/Antz, Finding Nemo/Shark Tale).
I also doubt I'll go see Tangled. From what I've heard (from people working on it) it looks great, and the animation's amazing. The story? "Pretty good." It's yet-another-Disney-princess-film, and all of the panicked, last-minute re-branding they've attempted with it just won't change that. Sorry, but I'm not really in that demographic. But if some people from work go, I'll tag along.
But I reserve the right to skip out to get popcorn during the "wishing" song.
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