I've seen ebay listing for like new 5200 system very cheap, Google image search showed it was stolen picture from a very old auction (not eBay). I've seen listing for laptops that were about 20% of typical price, reverse image search also showed it was stolen, and many more.
All of those are shipping from China. 9 out of 10 times the listing were deleted within 24 hours of my finding them so eBay are probably watching and are killing suspicious auctions.
If it ships from China and is too good to be true or is using stolen image, it's a scam. I suspect the scam works by wasting buyer's time until they can't get refund from any sources. They use fake tracking stuff, and if the buyer complains, the seller offers to replace "lost" item. If the buyer opens dispute, the seller offers to replace "lost" item and hope buyer forgets to escalate within the 1 month time limit.
And then there's lazy sellers who doesn't bother to take picture but find picture of the exact same thing, right down to the same games and steals those.
added: if it's legit auction with stolen picture, the seller can be on the hook for: scratches or defects that is visible on item but not shown on picture, color (picture shows black wiimote, buyer gets white one), or missing item (picture shows WiiU pad stand but not mentioned in description)