As a very small shareholder I do see that this Atari should not be compared to any of the older Atari companies prior. Unlike the others they were either stuffed into an entertainment company that sucked it dry when profitable only to cut it lose during hardware sale decline. This does not include turning it into a computer company, a disc dive manufacture, an educational company within a toy manufacturer and on and on. These guys are staying focused. As for the VCS not being understood...the same could be said for the NVidia Shield and it has done very well. I see the VCS for a person that does not have a lot of room and needs a computer, a video game system, a media streaming device, but does not want it portable. Target person...a college student. This also fits nicely in a home entertainment system...would have been nice with a dedicated remote taking one into direct streaming. As far as the taco box...people hate to hate and sometimes bad publicity can be great and sometimes it sticks like glue. People love to compare and have never worked in manufacturing, distribution, marketing, programming, licensing, development or even within a board of directors to understand a company. I am not just speaking about doing that in one nation, but on a global scale and at the same time...doing acquisitions and stitching the various parts together. It's complex and dynamic. I personally believe is the leadership and I feel they are onto something. Just look at the last 2 years and you could see all the research and development. Atari has partnered with more than 10 companies and has acquired much of its past...without doing a major debt offering as in the past. I bet within two years most will be turning heads on their direction.