Thorsten Günther Posted May 5, 2010 Share Posted May 5, 2010 They could have focused marketing more on relatively small regions (both UK and Germany come to mind for popularity of Atari Corp products -especially UK in terms of games, not sure about France -and numerous other countries, of course). The viral marketing strategy would also be much more viable in that region. I wonder if they considered the idea of a Europe test launch. It really seems like a good idea, so I'm trying to figure out what made them "go big" in the US instead. One possibility is that they were VERY focused on raising investor capital in 1993. They were just about to run out of money. Maybe the financial situation forced their hand -- they had to look like they were going to make a billion to get investors excited. They did create that impression and they did get the money. Could a slower/European "viral" launch still boost investor confidence enough? Their investors and creditors were mostly in the US, for better or worse. I guess a European launch would have been preferrable. The software houses still publishing for Amiga and ST were mostly European and several of the better Jaguar titles actually came from UBI Soft, Eclipse, Gremlin Graphics, Rebellion. So my guess is that with a wider availability in Europe more European software houses would have started publishing on the Jaguar - especially if Atari had been generous with development hardware and software (and having an idea on how to motivate independent experienced 68K programmers to write for the Jaguar would also have helped). Thorsten 1 Quote Link to comment Share on other sites More sharing options...
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