Atari has filed trademark for JAGUAR in Europe. "Consoles for playing video games"

[PowerDubs]

[r_chase]

Where's the sauce? lmao

[harmonyFM]

Fake news!

[+Stephen]

Could they even file for a trademark in Europe given the car company?

[+x=usr(1536)]

And if they did, would anyone at Jaguar Land-Rover even care?

[+jeremiahjt]

7 hours ago, Stephen said:

Could they even file for a trademark in Europe given the car company?

They sold the Jaguar there originally, even with the car company.  Although I do remember hearing about the car company and Atari talking back then.

[TampaBay]

In the U.S., as long as the products are very different, you can generally share a name /  Trademark with another company.  I'm not 100% sure if it's the same in Europe.

 

U.S.:

Dove: Soap vs. Chocolate

Delta: Airline vs. Faucet

Morningstar: Farms vs. Financial

Finlandia: Vodka vs. Cheese

 

Edited April 21 by TampaBay

[roots.genoa]

2 hours ago, TampaBay said:

I'm not 100% sure if it's the same in Europe.

I think it is, yes. Also, I'm not sure, but I guess the name in question might also be a factor. It's easier to share the same name when that name wasn't an invention by either company for instance, like Jaguar.

[TampaBay]

3 hours ago, roots.genoa said:

I think it is, yes. Also, I'm not sure, but I guess the name in question might also be a factor. It's easier to share the same name when that name wasn't an invention by either company for instance, like Jaguar.

Agreed.   You couldn't start a new brand called "Coca-Cola Sneakers", even though sneakers has nothing to do with soda.  Coca-Cola is too original. 

[harmonyFM]

3 hours ago, TampaBay said:

Agreed.   You couldn't start a new brand called "Coca-Cola Sneakers", even though sneakers has nothing to do with soda.  Coca-Cola is too original. 

And yet…

[TampaBay]

26 minutes ago, harmonyFM said:

And yet…

 

Haha!! Those are wild!

[Video]

That's crazy, but judging by color, logo, and fonts, I'd hazard a guess they're riding Coca-Cola name, if not licensed.

[+Neon Wraith]

Yes, crazy.  Even Atari has joined the Sneaker Branding Revolution.  Who says corporations can't "Be like Mike"?

 

https://www.cariuma.com/products/atari-black-sneaker-men?_pos=8&_sid=2641fb3d8&_ss=r