Entry posted by SpiceWare
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A couple new channels are launching next week in about 35 markets.
Escape will target women 25-54 with a brand of programming thats daring, sexy and anchored in stories of crime and mystery. The networks mix of theatrical motion pictures and off-net series will emphasize heroines and heroes that slip away from pursuit or peril, while providing viewers themselves the opportunity to escape from their daily lives.
With a heavy focus on western and war genres, action-oriented Grit will be a new television brand built around the classic male hero archetype. Featuring stars like John Wayne, Clint Eastwood and Chuck Norris, the network will reach men 25-54 with theatricals and off-network series that are bold, brave and legendary.
In Houston Escape will be found on 45.3 and Grit on 67.3. Both are new sub-channels, so I'll need to rescan to pick them up - will have to do that later as the mini is recording a show right now.
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