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Atari is finally embracing their Japanese heritage


JPF997

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3 hours ago, phoenixdownita said:

You are not wrong.
 

When we chose the Fuji logo, I wanted it to be an upward swoosh. It's a collective. It's aspirational. So right now it would be good to take the innovation legacy and push it forward into the future," Atari founder Nolan Bushnell said in a recent 50th Anniversary video.

Bushnell also confirms that Atari's original name was Syzygy.

George Opperman, who created the Atari Fuji logo, said the logo really had nothing to do with Japan's famous mountain. Instead, the logo was meant to look like the letter A, or represent a Pong board.

Read more: https://www.tweaktown.com/news/87110/atari-founder-nolan-bushnell-explains-the-iconic-logos-meaning/index.html

And this is in th book "The Art of Atari", chapter "The Logo"

 

"The facts we do know are here: George Opperman designed the logo for his cllents at Atari, while working at his own agency, Opperman-Harrington Inc. Atari creative director George Faraco and co-founder Bushnell were involved in the creative direction and final selection as well. But Opperman's creative process and actual intent are much less clear. In a 1983 interview with Video Games, Opperman explained the origins of the logo this way: "Symbols are Just visual nicknames that combine first letters and Interpretive design elements. I kept trying to stylize the 'A,' then I looked at PONG, their big game at the time. PONG had a center line and a force (the ball) that kept hitting its center from either side. I thought that (force) would bend the center outward. And that's what I designed."

 

This explanation was Intended to solidify Opperman's Intent behind the logo, but not all parties agree with the "official story." In other interviews, Faraco insisted the logo had no such concept behind it, and suggested that Opperman imputed this explanation after the fact. "That's all utter bullshit," Faraco said. "It's Just a design. There was none of that linguistic, storytelling crap. That's somebody's invention. He gave me a bunch of doodles, so I said 'Use this one,' and that was it."

 

For his part, Bushnell believes that Opperman purposefully offered multiple, conflicting origin stories for the logo-like the Idea that it represented a Japanese character, or its similarity to the famous Mt. Fuji."

 

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10 hours ago, John Stamos Mullet said:

Though I do find it endlessly hilarious that in Japan, they pixelate human genitals in porn, but have no problem allowing “artists” to make cartoons that depict pedophilia and beastiality and nobody does anything to stop it.

I read that culturally, pubes are the thing that bother the Japanese, not genitals, and that's actually the reason why there seems to be a lot of child pornography in Japan; initially it was not child pornography, it was just eroticism, but since young women (not children, but in their 20s like in the West, let's be honest) were drawn without pubes, it made them look even younger.

At least that's the explanation given in The Untold Story of Japanese Game Developers.

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8 hours ago, roots.genoa said:

I read that culturally, pubes are the thing that bother the Japanese, not genitals, and that's actually the reason why there seems to be a lot of child pornography in Japan; initially it was not child pornography, it was just eroticism, but since young women (not children, but in their 20s like in the West, let's be honest) were drawn without pubes, it made them look even younger.

At least that's the explanation given in The Untold Story of Japanese Game Developers.

That only makes it even weirder. 

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