Jump to content
IGNORED

Nolan Bushnell... still smokin'


Jess Ragan

Recommended Posts

Here's a tidbit for the "Did You Know?" section of the site... Steven Kent's book The First Quarter describes Atari founder Nolan Bushnell as a decadent weed fiend who held business meetings in hot tubs. According to the book, most of Atari's employees were also fond of the reefer, and before the company was sold to Warner Bros. the Atari production line would usually stink of marijuana. Man, now THAT'S something I hadn't expected to hear. I always thought of Mr. Bushnell as being more, well, dignified than that.

 

JR

Link to comment
Share on other sites

Who in the early 70s wasn't into drugs?

 

This sort of moral relativism where we try to apply today's ethics to past eras is just silly.

 

Despite the drugs, the leftovers of late 60s idealism is what brought us the microcomputer revolution in the 70s. It's what led to all the best innovative thinking that evolved into what we take for granted now in the modern era.

 

And if you think decadence is limited to the 70s, think of how it returned bigtime for the DOT COM boom a few years ago in a yuppified flavor. At least at Atari they accomplished something, hottubs or no hottubs. They had big dreams and they made quite a few a reality. The Dot commers did almost nothing but waste venture capital, but look stylish and sophisticated while doing so.

Link to comment
Share on other sites

quote:

Originally posted by Glenn Saunders:

Who in the early 70s wasn't into drugs?

 

I wasn't, unless they came in those Gerber bottles...

 

quote
This sort of moral relativism where we try to apply today's ethics to past eras is just silly.

 

Antidrug ethics already existed in the culture of that time. That's why the drug scene was said to be part of the counterculture.

Link to comment
Share on other sites

I just got the Ultimate History of Video Games and read about that too. Atari had purchased a building that was formerly a roller rink and it reeked of marijuana. The book also mentioned that when Warner Communications first bought Atari, there was a culture clash between the two companies. They had some of the Warner staff show up to Atari's headquarters and noticed that everyone was wearing T-shirts and jeans while they had typical business suits. They were supposed to meet for dinner that night at a local restaurant. Nolan did not want to make a bad impression like the one that they saw at the factory so he asked his staff to wear business suits for the dinner. The Warner staff did not want to appear stuffy so they came with relaxed clothing. It must have been funny to watch

 

I wonder how things would have turned out if Atari had not been bought by Warner Communications when it was. My understanding of Atari under Nolan Bushnell was the fact that the company was always very tight with money and was almost always under threat of bankruptcy since they did not have the money to expand until Warner bought them.

 

According to the book, Bushnell was a little hung over when he made the deal with Warner and he sometimes regrets that he ever allowed the deal to go through.

 

I can't wait to find out what else was going on in that era that I did not know about. The book makes for a lot of interesting reading.

Link to comment
Share on other sites

I think all you have to do is play Crystal Castles and you will know they were all into something!

 

As for Bushnell, I think he is responsible for so much more than he was ever given credit for. IMHO, he was the force that brought computers (of any kind) to the mass media. His adaptation of Space Wars was amazing given the restrictions, but his real intelligence can be seen in the Atari marketing of Pong et al.

 

I should also end this by saying it is a lifetime goal to meet him. I met Joe Decuir at the last CGE, and missed meeting Ralph Baer (he was sick).

 

 

Nolan, if you ever read this, you are the man! History is full of people so busy making it that they don't know they are.

 

Cassidy

Link to comment
Share on other sites

>>Antidrug ethics already existed in the culture of that time. That's why the drug scene was said to be part of the counterculture.<<

 

Depends on the agegroup. The 60s youth counterculture became the mainstream in the 70s. The 70s were the ME decade, the excess decade, as you recall. As we live in a democracy, baby boomers defined what the norms were by virtue of their numbers in relation to the rest of society.

 

Certainly to most anyone a generation older looks at the younger generation as a counterculture. As a GenXer I look at GenY rap-rock, tattoos and tongue studs as counterculture

 

And people change as they shift from age bracket to age bracket.

 

If you look at the game offerings at Nolan's current startup, uWink, you'd probably come to the conclusion that he's gotten way conservative in his old age.

 

There aren't even any action games there.

Link to comment
Share on other sites

quote
Well, this certainly explains some of the weird-ass games that Atari has made over the years... they're like the Jim Morrison of the video game scene... except they didn't die out so suddenly...  

 

Well, it is pretty close.. innovaters but weird ass.. if atari did in one of those hottubs it would be VERY doors'ish

Link to comment
Share on other sites

No matter what decade it may be, there are people who choose not to drink, smoke, or take drugs. I'm not just talking about religious nuts either. There are always clear thinkers in any age.

 

Asking who wasn't into something during a certain time period is a little silly. It's like asking, "who didn't watch 'friends' or 'Survivor?'" Plenty of people have not even seen one episode.

 

There are people who are always ahead of their time. Right now, we allow people to slit the throat of a screaming animal as its blood drains out of its body so that we can have lunch. But in the future, people will look back at this dark time of allowing the murdering of animals for food and say, "who didn't do that?" The answer is plenty of people.

 

Another example is that most doctors treat the symptoms rather than the causes of disease, but there are some who actually "treat" the cause right now, not 200 years from now.

 

I guess I got a little off-topic, but "who didn't do something during a certain time" statements always get me started. This was not an attack on the person who said that line, he just started my automatic motor.

 

Back to the smoking pot thing, I think that there should be no doubt to the sane mind that breathing in the smoke from anything that burns is not good for your body. That's smoke from cigarettes, marijuana, incense, car exhaust, and the list goes on. If you're smart enough to avoid smoke from a pile of burning leaves in your back yard, why would you think that breathing in smoke from any other source could be good for you and the people around you?

 

OK, my mini-rant is over. If you want to read more stuff about smoking, you can visit my smoking page:

 

Fi's Quotes on Smoking

 

Thanks.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
  • Recently Browsing   0 members

    • No registered users viewing this page.
×
×
  • Create New...